Square Roots
Brand Refresh

Square Roots is a tech-enabled farming company providing fresh greens grown inside repurposed, climate-controlled shipping containers. The farms serve urban centers and reduce waste using less water, less land, and shorter supply chains to deliver longer-lasting produce. After five years in business, Square Roots had outgrown an uninspired visual system, and the brand was due for a fresh look that reflected the company's mission and its position as a leader in the industry.

I worked alongside COLLINS and our in-house creative team to conceptualize and launch a bold new brand identity that celebrates how Square Roots bridges technology and nature to grow and deliver delicious local food responsibly, all year round. My contributions to the project included a redesigned packaging system, environmental signage, animated digital assets, iconography, sales materials, a new website, swag, and much more.