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Imagine if a 4-year-old first learning to read got her hands on a Thesaurus. Would she begin spelling out complex synonyms with her alphabet blocks; in her soup; with her crayons?

This is the hypothetical scenario I envisioned and brought to life in an advertising campaign for Thesaurus.com. The campaign included digital, print, and large-format outdoor ads, as well as a series of animated GIFs formatted for Instagram.