Square Roots—Marketing & Sales Enablement
WINTER CAMPAIGN
To drive awareness and trial across key Midwest markets, the Square Roots in-house creative team launched our first-ever advertising campaign spanning OOH, paid social, and digital video to showcase how our tech-enabled farms thrive—even in the depths of winter.
Role: Brand Designer
Collaborators: Mariana Gorn (CD), Manish Melwani (Copy), Haley Cimillo (Production)
Production Studio: Garnish
The produce we photographed and filmed was grown, quite literally, in the midst of a blizzard.
My contributions to the project included concept development, print design and production, motion graphics, art direction and storyboarding.
IMPACT WEEK
For Impact Week, I worked with our copywriter to create a series of animated infographics highlighting Square Roots' projected environmental impact and low carbon footprint compared to traditional farming.
Role: Brand Designer
Collaborators: Manish Melwani (Copy)
LEMON BASIL
To support the launch of a limited product release, I designed custom packaging along with a suite of promotional assets, including social posts, sales materials, and influencer kits.
Role: Brand Designer
Collaborators: Mariana Gorn (CD), Manish Melwani (Copy), Haley Cimillo (Production)
