WeWork Gift Guide
At the end of 2024, I led and executed a global holiday campaign for WeWork centered around a newsprint gift guide, featuring products made by WeWork members—with a cover that doubled as custom wrapping paper.
Role: Designer, Art Director
Collaborators: David Corpuz (CD), Meghan Riley (Copy), Debby Kim (Design)
Building on the wrapping paper concept, I developed a holiday gift wrap-inspired visual system that elevated product photography across every touchpoint.
The campaign stretched across print, web, social, email, in-office digital displays, and influencer marketing.
